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CONSERVATION, NATURE, FASHION AND SUSTAINABLE DEVELOPMENT
FION is collaborating with 50 inheritors of horsetail embroidery, a special craft passed down for thousands of years, to launch the AVATAR series. We aim to conserve nature and exploremore possibilities for sustainable fashion.
According to James Cameron, director of Avatar: An Activist Survival Guide, animals and plants on Pandora are huge and glow in the dark because they have developed gigantism and luminescence due to air pollution.
After discussing with producers of the film, we have decided to present the scene of exotic marine life swimming in the blue ocean. The purpose is to invoke profound thinking on environmental sustainability.
A gorgeous world of Avatar is woven with yarns of seven different colors and fluorescent green yarns. The fluorescence adds fantasy to colorful marine life. 3D aquatic plants on the front are created with time-honored horsetail embroidery skills. The process of making a horsetail embroidery work is very detailed. It takes a skillful embroiderer with 20 years of experience 10 hours to finish a piece as small as a child’s palm.
The most touching scene in Avatar 2 is that th rotect their race, which demonstrates love and courage. FION presents this scene on its bags after discussions with producers of the film. We substitute colors in the movie with different shades of blue to arouse environmental awareness.
Drawing on naked eye 3D display in the movie, FION JIN AVATARSERIES NEW combines blue yarns of different shades and silver metal yarns through gradient weaving. Customers can perceive 3D effect with the naked eye.This is another move of FION to pay tribute to innovative technology.
Well-structured, refined and spacious, it is a perfect choice for work and travel.
With a sleek angular body and a detachable shoulder strap, it matches your outfit both day and night.
