FION Story

"INHERITANCE IS A LIFETIME MISSION"
Master Cheng Rongzhong, one of the founders of FION,
a family member of cobblers from Hong Kong.
Since Master Cheng Rongzhong inherited the family craftsmanship,
he was dreaming of bringing international standard bag technology to China.
With this thought in mind,
Master Cheng and Mr. Mai, who was the manager of a foreign goods store at the time,
they collaborated to create FION. In 1979,
FION was born in Hong Kong.


INHERITED FROM GENERATION TO GENERATION
In the 1980s,
FION opened stores in Macau, China, Taiwan, China and Japan,
Singapore, Malaysia, Indonesia and other countries.
In the 1990s, FION opened brand counters in Beijing, Shanghai, Chongqing and other places successively.
and set up a production base in Huizhou.


ACHIEVE THE ULTIMATE CRAFTSMANSHIP
Master Ye Yawei , the close disciple of Master Cheng. In 1992, as the technology director of the company, he led a group of outstanding craftsmen who have accumulated 20 years of experience to join FION. By joining FION, they have been providing quality assurance for FION.


BRING ART INTO LIFE
For more than 40 years, with its adherence to traditional skills and inheritance of the top craftsmanship of the "first generation of cobblers" in Hong Kong, China, FION achieve its consistent Seiko quality and attention to detail.


BRING WOMEN A HIGH QUALITY OF LIFE
FION is committed to bringing quality life to urban women. Through the collision of art and fashion trends, FION integrate artistic creativity into product design, through more diverse content and more diverse products, FION will bring high-quality life aesthetics to women.